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Sorry, My Readers Are Worth More Than $35

I was amused to get this in the mail today. Since I’m not a total bastard, I’ve removed the header and sender’s name.

From: xxxxxxx@dimacc.com Subject: Seeking an ad on your windows security page Date: December 6, 2007 2:45:09 PM GMT-07:00 To: rmogull@securosis.com Thanks for your great page on OSX vs. windows security over at http://securosis.com/2006/11/20/mac-vs-windows-security-its-a-whole-new-game-and-doesnt-matter/. I think you’ve built a great security resource and I am writing to ask if I could buy a text ad on that page for a security website. I can pay 35 dollars for the ad. Do you do paypal? Cheers, xxxxxxxxxx xxxxxxxxxx

Wow. A whole $35!!!! That could like pay for almost like a few months of my web hosting!!! I could, like, buy 1/3 of a nice dinner for a girl!!!!Maybe even my wife!!!!

Looking up their site I find the following:

David Robertson CEO and Founder When only the best will do, DIMACC is here for you! Specializing in Website Advertising As you may already have guessed, we’re in the marketing business. The company’s founder and CEO, David Robertson, is a 1989 Harvard graduate. While attending Harvard University working towards his MBA, a class project made Dave realize what his life calling was - Advertising. He was required to set up a mock business detailing every aspect including plans to make and keep it a success. He chose to create an advertising company for his project and enjoyed it so much that he wanted to pursue it in real life. Five years later, in Maplewood, Minnesota, this dream became a reality when DIMACC took on its first client. The company’s main goal, which remains #1 today, was to do anything and everything for the client so they get the results they are after. The advertising business can be a cut-throat and hectic business to get into, but with the knowledge and experience found at DIMACC mixed with the positive atmosphere found in the work environment, it’s no wonder this company has become such a success.

Well darn, Harvard! I’m impressed. What a success! They should be so proud!!!!

Oh well, it’s still better than Facebook’s Beacon garbage.

—Rich

Posted at Thursday 6th December 2007 2:12 pm Filed under: misc • non-geek

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Comments:

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By Andrew Fife  on  12/06  at  09:28 AM

well, you can’‘t blame him for asking.  I think Payperpost and the prevalence of AdSense on so many personal blogs is an indication that many folks would sell space their ad space for far less.

By mokum von Amsterdam  on  12/06  at  01:33 PM

I am with Andrew on this one. It’s his work, his bread and butter.
Way better then the biggies who sell space to the malware hosters.

By ds  on  12/06  at  08:00 PM

Nut now you’‘ve given them a free ad.

By Amrit  on  12/07  at  02:13 AM

Dude your analysis is worth at least double that :-)

By Erik  on  12/07  at  03:30 AM

Yeah, because your blog is overrun by ads. And because you’‘re already independently stinking rich (woops, kind of punny there for a moment).

By Martin  on  12/07  at  03:42 AM

The real question is ‘‘How much more?’’  Is there a realistic price where you’‘d accept ads?  No one in their right mind is going to offer you a million, but they might offer you a couple hundred a month if you could show them it’‘d be worth their while

I’‘ve been running GoogleAds for some time now, and I have to tell you I get less than $35 a month from that.  I get a surprise check every 3-4 months, but thats about it.  It was an experiment I started because it was an interesting idea, but not one I think I’‘ll continue much longer.

What is your price?

By rmogull  on  12/09  at  08:24 PM

I already advertise on this site- I’‘ve got the SANS link on the right that I don’‘t expect to ever make anything on, but it’s relevant to my audience and "objective". The DLP whitepaper is sponsored, and the price is… more than $35.

It’s less the price and more the approach. This person obviously looked at one post and sent the spam. No idea of who I am, nor who the audience is.

By Jesse  on  12/10  at  06:43 PM

So I guess the request I was about to send you for a posting a Viagra ad is out of the question. 

Seriously though, I applaud you.  If you don’‘t believe in a product/service or don’‘t feel comfortable then there is nothing wrong with turning down their offer.

By scientrollogy  on  09/18  at  11:02 PM

Anonymous are investigating this company as part of their ongoing campaign to close the cult of scientology.

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