Securosis

Research

Geeking the New House

Much to our own surprise, last August my wife and I decided to buy our first new “new” house in the Desert RIdge area of Phoenix. The closest I’ve ever come to having a house built was helping build a house. Needless to say, this was a perfect opportunity to get my geek on. I could tell you all the wonderful things about the place like our cabinet and counter selections, tile and carpet, or number of rooms. But let’s be honest, if you’re reading this blog you won’t be interested in any of that stuff. I barely am, and I’m paying for most of it. Here’s the good stuff. On the electrical front I got to design the lighting and even the circuits. We put in dedicated circuits behind the TV, in the garage (for the power tools), and in the server closet. Yep, I get an office with a server closet (air conditioned, of course, although that was just blind luck). We also put an outlet at eye-level behind the TV for the wall mount flat panel, and a floor outlet in the office. Thanks to a mistake by the installer, there are eye-mount level panels to run wires down to floor-level for any wall mount TVs. The entire house is wired with Cat6 and coax. Even the phone lines are just Cat6 lines. Every room has at least one Cat6 and one coax line, but usually more. Behind the TV area we doubled up on everything, with enough coax lines to run 4 channels of high definition satellite signals (for the TiVo, of course, pre-wired to the South facing side of the house). All the lines run to a central panel in the… you guessed it… server closet. I can mix and match anything without having to run new lines. But even Cat6 won’t last forever, so we ran conduit to all the bedrooms, the family/TV room, and another general room upstairs. Fiber? No prob, unless it’s fatter than 1.5 inches. For audio we put ceiling speakers in the living/dining room and out on the patio, all running to the TV area where the stereo will sit. We also put in overhead rear-surround speakers, which can double up as general stereo speakers. It’s not whole-home, but I don’t think we really need that. There’s crawl space access upstairs and even between floors if we need it. If I want to shoot audio upstairs I’ll just go wireless. We did a slight upgrade on the security panel and added a serial interface. I run Insteon home automation off a Mac Mini, and I’ll be able to interface directly with the alarm. That will let us do all sorts of cool stuff like turn off the lights when we activate the alarm, or get a nice web display of all open doors/windows. For security reasons we added a door sensor to a deck door on the second floor, a glass break detector in the back of the house, and a smoke detector. It seems weird to me that while we got integrated smoke detectors throughout the house, none of them connect to the alarm panel to call the fire department. The firefighter in me also sprung for the residential sprinkler system. If we ever have kids, and they ever set it off, I’m going to kill them. While I made a serious bid for a secret passage disguised behind a bookcase, that was a definite no go. Last week we got our close date- June 19. Less than 2 months until I’m living in gig-ethe et heaven… (…anyone want to buy a condo in downtown Boulder, CO?) Share:

Share:
Read Post
dinosaur-sidebar

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.