Securosis

Research

Contingency Planning

‘I was a bit shocked to read about Adolf Merckle’s suicide yesterday. You just don’t see this sort of thing coming and I cannot even fathom the reasoning behind it. This has sent tremors through the market and certainly his holding company into dis-array for a while. It also reminded me of other similar events surrounding the last economic downturn , and that was kind of the ‘final straw’ that prompted this post. With many of the same signs and issues occurring as they did in the tech collapse of 2000-2002, few are eager to look at the downside, but it is time to spend a few minutes and verify contingency plans within your organization. It is a New Year, and what’s more a bright sunny day in Phoenix, so while it feels a bit incongruous to be talking about disaster recovery and such, it is a good time for you to give it a little thought. I am not really going into the issues of natural disaster, rather economic disaster. Nor am I focused on executives who need to consider change in management, but for the general well being of the people who work in your company whose livelihood and personal information may be dependent upon some degree of continuity. Files: Budget in advance for the storage of sensitive information. I am not just talking about electronic data, but all of the legal, contract, HR and other files that contain sensitive information. Pre-pay for files to be housed off site and stored safely. This is typically not that expensive, and in the event that the company changes hands or goes out of business, could become essential- but when the need is clear, it might already be too late. What you don’t want is contracts, accounting information, and employee files getting chucked in a dumpster. It happens, and it happened a lot in 2001, only this time there are regulatory fines if you get caught. If you are not doing this today, look into it. Many of the services provide destruction services at the end of term so the data is safely disposed of. Executive transition: Executives leave, and sometimes in unexpected ways. I am not trying to make fun here but point out that in stressful times, people look to change their situation. In tough economic climates, executives leave for what is perceived to be a safer place to work. As a board, HR department or executive team, think about the risks and have a basic plan of action in the event that any of the key staff leaves the company. Executive departure can stall incoming revenue, business partnerships, financing and even sale. There may not be a lot you can do, but better to be prepared. On-site and off-site backups: You are probably already doing this, so I will focus on an equally important issue: Verify your backups. In the tech collapse of 2001-2002, many firms went out of business without access to the data that formed the core business value. Backups could not be found or were unreadable. In many cases, their servers were ‘in hock’, locked up at the Colo facility with unpaid fees. This stalled the sale of assets and cost jobs that would have otherwise been offered had the data been available. So verify that the backups are complete and readable. If the backup are encrypted, make sure the key and de-cryption infrastructures is also available. Employees on Visas: I have seen some very uncomfortable moments for those employees on a Visa that are in a much more vulnerable situation. If this applies to you, go through a couple ‘what-if’ scenarios and have a plan to deal with the company shutting down, downsizing or being acquired. Press your HR team for assistance in this area. General Security: As a company begins to reduce staff, items walk out the door, from office supplies to computers. You really don’t want a laptop with customer data being sold on eBay, so you will want to tighten up on security. Physical security- make sure major assets are accounted for. Have your IT staff take inventory. Electronic security- Make sure you procedures are in place for shutting down accounts and snap-shotting the end point so there is no loss of data or correspondence. You may want to consider adding email filters to forward business related email, or re-routing telephone numbers. Startups: If you work for a startup, you want to take this advice a little more to heart. Startups by their very nature tend have less cash reserves, their margin for error is smaller, and their tolerance for both is higher. That means when things go bad, they do so very quickly. Most entrepreneurial CEO’s always figure the next deal is around the corner and are out of business the next day when it does not come. This leaves for some ugly exits where the employees do not get paid, benefits not covered and investors are wondering where all of the remaining assets are. If your revenues are not on the rise, then look for ways to cut costs at a company and individual level. Look to eliminate things you deem wasteful. Demand that management be forthright with you on what they are doing to cut costs and what a realistic run rate is. Set expectations with supervisors that you will be more tightly focus on priorities, but doing less with less. Without these steps, life devolves into a Dilbert cartoon. Personal Development: On a positive note, downturn s offer opportunity, and are a great time to expand your horizons. As companies try to perform the same functions with fewer resources, it is an opportunity to offer your assistance in areas you are interested in and broaden your skill set and increase your value. Education and training is also a great for this, providing a distraction form the daily grind and a good motivator as well. Try to contain your exposure to bad economic news if possible; I used

Share:
Read Post
dinosaur-sidebar

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.