Securosis

Research

The Business Justification For Data Security

You’ve probably noticed that we’ve been a little quieter than usual here on the blog. After blasting out our series on Building a Web Application Security Program, we haven’t been putting up much original content. That’s because we’ve been working on one of our tougher projects over the past 2 weeks. Adrian and I have both been involved with data security (information-centric) security since long before we met. I was the first analyst to cover it over at Gartner, and Adrian spent many years as VP of Development and CTO in data security startups. A while back we started talking about models for justifying data security investments. Many of our clients struggle with the business case for data security, even though they know the intrinsic value. All too often they are asked to use ROI or other inappropriate models. A few months ago one of our vendor clients asked if we were planning on any research in this area. We initially thought they wanted yet-another ROI model, but once we explained our positions they asked to sign up and license the content. Thus, in the very near future, we will be releasing a report (also distributed by SANS) on The Business Justification for Data Security. (For the record, I like the term information-centric better, but we have to acknowledge the reality that “data security” is more commonly used). Normally we prefer to develop our content live on the blog, as with the application security series, but this was complex enough that we felt we needed to form a first draft of the complete model, then release it for public review. Starting today, we’re going to release the core content of the report for public review as a series of posts. Rather than making you read the exhaustive report, we’re reformatting and condensing the content (the report itself will be available for free, as always, in the near future). Even after we release the PDF we’re open to input and intend to continuously revise the content over time. The Business Justification Model Today I’m just going to outline the core concepts and structure of the model. Our principle position is that you can’t fully quantify the value of information; it changes too often, and doesn’t always correlate to a measurable monetary amount. Sure, it’s theoretically possible, but practically speaking we assume the first person to fully and accurately quantify the value of information will win the nobel prize. Our model is built on the foundation that you quantify what you can, qualify the rest, and use a structured approach to combine those results into an overall business justification. We purposely designed this as a business justification model, not a risk/loss model. Yes, we talk about risk, valuation, and loss, but only in the context of justifying security investments. That’s very different from a full risk assessment/management model. Our model follows four steps: Data Valuation: In this step you quantify and qualify the value of the data, accounting for changing business context (when you can). It’s also where you rank the importance of data, so you know if you are investing in protecting the right things in the right order. Risk Estimation: We provide a model to combine qualitative and quantitative risk estimates. Again, since this is a business justification model, we show you how to do this in a pragmatic way designed to meet this goal, rather than bogging you down in near-impossible endless assessment cycles. We provide a starting list of data-security specific risk categories to focus on. Potential Loss Assessment: While it may seem counter-intuitive, we break potential losses from our risk estimate since a single kind of loss may map to multiple risk categories. Again, you’ll see we combine the quantitative and qualitative. As with the risk categories, we also provide you with a starting list. Positive Benefits Evaluation: Many data security investments also contain positive benefits beyond just reducing risk/losses. Reduced TCO and lower audit costs are just two examples. After walking through these steps we show how to match the potential security investment to these assessments and evaluate the potential benefits, which is the core of the business justification. A summarized result might look like: – Investing in DLP content discovery (data at rest scanning) will reduce our PCI related audit costs by 15% by providing detailed, current reports of the location of all PCI data. This translates to $xx per annual audit. – Last year we lost 43 laptops, 27 of which contained sensitive information. Laptop full drive encryption for all mobile workers effectively eliminates this risk. Since Y tool also integrates with our systems management console and tells us exactly which systems are encrypted, this reduces our risk of an unencrypted laptop slipping through the gaps by 90%. – Our SOX auditor requires us to implement full monitoring of database administrators of financial applications within 2 fiscal quarters. We estimate this will cost us $X using native auditing, but the administrators will be able to modify the logs, and we will need Y man-hours per audit cycle to analyze logs and create the reports. Database Activity Monitoring costs %Y, which is more than native auditing, but by correlating the logs and providing the compliance reports it reduces the risk of a DBA modifying a log by Z%, and reduces our audit costs by 10%, which translates to a net potential gain of $ZZ. – Installation of DLP reduces the chance of protected data being placed on a USB drive by 60%, the chances of it being emailed outside the organization by 80%, and the chance an employee will upload it to their personal webmail account by 70%. We’ll be detailing more of the sections in the coming days, and releasing the full report early next month. But please let us know what you think of the overall structure. Also, if you want to take a look at a draft (and we know you) drop us a line… We’re really excited to get this out

Share:
Read Post

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.