Securosis

Research

Incite – 1/6/2009 – The Power of Contrast

Good Morning: It’s been quite a week, and it’s only Wednesday. The announcement of Securosis “Plus” went extremely well, and I’m settling into my new digs. Seems like the last two days just flew by. As I was settling in to catch some zzzz’s last night, I felt content. I put in a good day’s work, made some progress, and was excited for what the next day had to bring. Dare I say it? I felt happy. (I’m sure I’ve jinxed myself for another 7 years.) It reminds me of a lyric from Shinedown that really resonated: There’s a hard life for every silver spoon There’s a touch of grey for every shade of blue That’s the way that I see life If there was nothing wrong, Then there’d be nothing right -Shinedown, What a Shame It’s about contrast. If I didn’t have less than stellar job experiences (and I’ve had plenty of those), clearly I couldn’t appreciate what I’m doing now. It’s also a big reason why folks that have it pretty good sometimes lose that perspective. They don’t have much bad to contrast. Keep that in mind and if you need a reminder of how lucky you are, head down to the food bank for a few hours. The most surprising thing to me (in a positive way) about joining the team is the impact of having someone else look at your work, challenge it and suggest ways to make it better. Yesterday I sent a post that will hit Friday on FUDSEC to the team. The first draft was OK, but once Rich, Adrian, Mort and Chris Pepper got their hands on it and suggested some tuning – the post got markedly better. Then I got it. Just to reinforce the notion, the quote in today’s InformationWeek Daily newsletter hit home as well: If you want to go quickly, go alone. If you want to go far, go together. -African proverb True dat. Have a great day. -Mike Incite 4 U This week Mike takes the bulk of the Incite, but did get some contributions from Adrian. Over the coming weeks, as we get the underlying systems in place, you’ll be getting Incite from more of the team. We’ll put our initials next to each snippet we write, just so you know who to send nasty email. Monetizing Koobface: I’m fascinated by how the bad guys monetize their malware, so this story on Dark Reading highlighting some research from Trend Micro was interesting. The current scheme du jour is fake anti-virus. It must be working since over the holiday I got a call from my FiL (Father in Law) about how he got these pop-ups about needing anti-virus. Thankfully he didn’t click anything and had already made plans to get the machine re-imaged. – MR Identity + Network = MUST: Gartner’s Neil MacDonald has a post entitled Identity-Awareness Should be a Feature, not a Product, where he’s making the point that as things virtualize and hybrid computing models prevail, it’s not an option to tie security policies to physical attributes. So pretty much all security products will need to tie into Active Directory, RADIUS and LDAP. Yes, I know most already do, but a while back IP to ID was novel. Now, not so much. – MR Puffery Indeed: I had a personal ban on blogging about the Cloud in 2009 as there were a lot of people doing a lot of talking but saying very little. This NetworkWorld post on “Tone-deaf Unisys official on why cloud computing rocks; Or what shouldn’t get lost in all the puffery over cloud technology” is the embodiment of the puffery. The point of the post – as near as I can tell – was to say companies need to “embrace cloud computing” and “security concerns are the leading cause of enterprise and individual users’ hesitancy in adopting cloud computing”. Duh! The problem is that the two pieces of information are based on unsubstantiated vendor press releases and double-wrapped in FUD. Richard Marcello of Unisys manages to pose cloud technologies as a form of outsourcing US jobs, and Paul Krill says these are a mid-term competitive requirement for businesses. Uh, probably not on either account. Still, giving them the benefit of the doubt, I checked the ‘survey’ that is supposed to corroborate hesitancy of Cloud adoption, but what you get is an unrelated 2007 survey on Internet trust. A subsequent ‘survey’ link goes to a Unisys press releases for c-RIM products. WTF? I understand ‘Cloud’ is the hot topic to write about, but unless your goal is to totally confound readers while mentioning a vendor a bunch of times, just stop it with the random topic association. – AL Speeds and Feeds Baby: Just more of an observation because I’ve been only tangentially covering network security over the past few years. It seems speeds and feeds still matter. At least from the standpoint of beating your chest in press releases. Fortinet is the latest guilty party in talking about IPv6 thruput. Big whoop. It kills me that “mine is bigger than yours” is still used as a marketing differentiator. I’m probably tilting at windmills here a bit, since these filler releases keep the wire services afloat, so it’s not all bad. – MR Time for the Software Security Group: It’s amazing how we can get access to lots of data and still ignore it. Gary McGraw, one of the deans of software security, has a good summary of his ongoing BSIMM (Building Security In) research on the InformIT blog. He covers who should do software security, how big your group should be, and also how many software security folks there are out there (not enough). In 2010, band-aids (WAFs, etc.) will still prevail, but if you don’t start thinking of how to structurally address the issue, which means a PROGRAM and a group responsible to execute on that program, things are never going to improve. – MR Saving Private MySQL: Charles Babcock’s post on “MySQL’s Former Owner Can’t ‘Save’ It After Selling It” was thought provoking. It seems

Share:
Read Post

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.