Securosis

Research

ESF: Controls: Anti-Malware

As we’ve discussed throughout the Endpoint Security Fundamentals series, adequately protecting endpoint devices entails more than just an endpoint security suite. That said, we still have to defend against malware, which means we’ve got to figure out what is important in an endpoint suite and how to get the most value from the investment. The Rise of Socially-Engineered Malware To state the obvious, over the past few years malware has dramatically changed. Not just the techniques used, but also the volume. It’s typical for an anti-virus companies to identify 1-2 million new malware samples per month. Yes, that’s a huge amount. But it gets worse: a large portion of malware today gets obfuscated within legitimate looking software packages. A good example of this is fake anti-virus software. If one of your users happens to click on a link and end up on a compromised site (by any means), a nice little window pops up telling them they are infected and need to download an anti-virus program to clean up the attack. Part of that is true – upon visiting the site a drive-by attack did compromise the machine. But in this case, the antidote is a lot worse than the system because this new “anti-virus” package leaves behind a nasty trojan (typically ZeuS or Conficker). The folks at NSS Labs have dubbed this attack “socially-engineered malware,” because it hides the malware and preys upon the user’s penchant to install the compromised payload with disastrous results. That definition is as good as any, so we’ll go with it. Cloud and reputation The good news is that the anti-malware companies are not sitting still. They continue to make investments in new detection techniques to try to keep pace. Some do better than others (check out NSS Labs’ comparative tests for the most objective and relevant testing – in our opinion anyway), but what is really clear is how broken the old blacklist, signature-based model has gotten. With 2 million malware samples per month, there is no way keeping a list of bad stuff on each device remains feasible. The three main techniques added over the past few years are: Cloud-based Signatures – Since it’s not possible to keep a billion signatures in an endpoint agent, the vendors try to divide and conquer the issue. So they split the signature database between the agent and an online (cloud) repository. If an endpoint encounters a file not in its local store, it sends a signature to the cloud for checking against the full list. This has given the blacklist model some temporary legs, but it’s not a panacea, and the AV vendors know it. Reputation – A technique pioneered by the anti-spam companies a few years ago involves inferring the intent of a site by tracking what that site does and assigning it a reputation score. If the site has a bad reputation, the endpoint agent doesn’t let the site’s files or executables run. Obviously this is highly dependent on the scale and accuracy of the reputation database. Reputation has become important for most security offerings, including perimeter and web filtering, in addition to anti-spam and endpoint security. Integrated HIPS – Another technique in use today is host intrusion prevention. But not necessarily signature-based HIPS, which was the first generation. Today most HIPS looks more like file integrity monitoring, so the agent has a list of sensitive system files which should not be changed. When a malware agent runs and tries to change one of these files, the agent blocks the request – detecting the attack. So today’s anti-malware agents attempt to detect malware both before execution (via reputation) and during execution (signatures and HIPS), so they can block attacks. But to be clear, the industry is always trying to catch up with the malware authors. Making things even more difficult, users have an unfortunate tendency to disregard security warnings, allow the called-out risky behavior, and then get pwned. This can be alleviated slightly with high-confidence detection (if we know it’s a virus, we don’t have to offer the user a chance to run it) or stronger administrative policies which authorize not even letting users override the anti-malware software. But it’s still a fundamentally intractable problem. Management is key Selecting an anti-malware agent typically comes down to two factors: price and management. Price is obvious – plenty of upstarts want to take market share from Symantec and McAfee. They use price and an aggressive distribution channel to try and displace the incumbents. All the vendors also have migration tools, which dramatically lower switching costs. In terms of management, it usually comes down to personal preference, because all the tools have reasonably mature consoles. Some use open data stores, so customers can build their own reporting and visualization tools. For others, the built-in stuff is good enough. Architecturally, some consoles are more distributed than others, and so scale better to large enterprise operations. But anti-malware remains a commodity market. One aspect to consider is the size and frequency of signature and agent updates, especially for larger environments. If the anti-malware vendor sends 30mb updates 5 times a day, that will create problems in low-bandwidth environments such as South America or Africa. Free AV: You get what you pay for… Another aspect of anti-malware to consider is free AV, pioneered by folks like AVG and Avast, who claim up to 100 million users of their free products. To be clear, in a consumer context free AV can work fine. But it’s not a suite, so you won’t get a personal firewall or HIPS. There won’t be a cloud-based offering behind the tool, and it won’t use new techniques like reputation to defend against malware. Finally, there are no management tools, so you’ll have to manage every device individually, which loses feasibility past a handful. For a number of use cases (like your mom’s machine), free AV should be fine. And to be clear, the entire intent of these vendors in giving away the anti-malware engine is

Share:
Read Post
dinosaur-sidebar

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.