Securosis

Research

Tokenization Architecture: The Basics

Fundamentally, tokenization is fairly simple. You are merely substituting a marker of limited value for something of greater value. The token isn’t completely valueless – it is important within its application environment – but that value is limited to the environment, or even a subset of that environment. Think of a subway token or a gift card. You use cash to purchase the token or card, which then has value in the subway system or a retail outlet. That token has a one to one relationship with the cash used to purchase it (usually), but it’s only usable on that subway or in that retail outlet. It still has value, we’ve just restricted where it has value. Tokenization in applications and databases does the same thing. We take a generally useful piece of data, like a credit card or Social Security Number, and convert it to a local token that’s useless outside the application environment designed to accept it. Someone might be able to use the token within your environment if they completely exploit your application, but they can’t then use that token anywhere else. In practical terms, this not only significantly reduces risks, but also (potentially) the scope of any compliance requirements around the sensitive data. Here’s how it works in the most basic architecture: Your application collects or generates a piece of sensitive data. The data is immediately sent to the tokenization server – it is not stored locally. The tokenization server generates the random (or semi-random) token. The sensitive value and the token are stored in a highly-secured and restricted database (usually encrypted). The tokenization server returns the token to your application. The application stores the token, rather than the original value. The token is used for most transactions with the application. When the sensitive value is needed, an authorized application or user can request it. The value is never stored in any local databases, and in most cases access is highly restricted. This dramatically limits potential exposure. For this to work, you need to ensure a few things: That there is no way to reproduce the original data without the tokenization server. This is different than encryption, where you can use a key and the encryption algorithm to recover the value from anywhere. All communications are encrypted. The application never stores the sensitive value, only the token. Ideally your application never even touches the original value – as we will discuss later, there are architectures and deployment options to split responsibilities; for example, having a non-user-accessible transaction system with access to the sensitive data separate from the customer facing side. You can have one system collect the data and send it to the tokenization server, another handle day to day customer interactions, and a third for handling transactions where the real value is needed. The tokenization server and database are highly secure. Modern implementations are far more complex and effective than a locked down database with both values stored in a table. In our next posts we will expand on this model to show the architectural options, and dig into the technology itself. We’ll show you how tokens are generated, applications connected, and data stored securely; and how to make this work in complex distributed application environments. But in the end it all comes down to the basics – take something of wide value and replacing it with a token with restricted value. Understanding and Selecting a Tokenization Solution: Part 1, Introduction Part 2, Business Justification Share:

Share:
Read Post

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.