Securosis

Research

Incite 10/6/2010: The Answer is 42

One of my favorite passages in literature is when Douglas Adams proclaims the Ultimate Answer to the Ultimate Question of Life, The Universe, and Everything to be 42 in Hitchhiker’s Guide to the Galaxy. Of course, we don’t know the Ultimate Question. Details. This week I plan to discover he was right as I finish my 42nd year on the planet. That seems old. It’s a big number. But I don’t feel old. In fact, I feel like a big kid. Sometimes I look at my own kids and my house and snicker a bit. Can you believe they’ve entrusted any responsibility to me? These kids think I actually know something? Ha, that’s a laugher… Since I’m trying not to look forward and plan, I figure I should look backward and try to appreciate the journey. As I look back, I can kind of break things up into a couple different phases. My childhood was marked by anger. Yeah, I know you are shocked. But I took everything bad that happened personally, and as a result, I was a pretty angry kid. College was a blur. I know I drank a lot of beer. I think I studied a bit. When I graduated I entered the unbreakable phase. Right, like the Oracle database. I could do little wrong. I had a pretty quick progression through the corporate ranks. In hindsight it was too quick. I didn’t screw anything up, so I felt invincible. I also didn’t learn a hell of a lot, but thought I did. Sound familiar? Then I started a software company in 1998 to chase the Internet bubble IPO money. I learned pretty quickly that I wasn’t invincible, as I heard the sound of $30 million of someone else’s money being flushed down the toilet. Crash. Big time. Then I entered the striving stage throughout my 30’s. Striving for more and never being satisfied. From there I proceeded to jump from job to job every 15 months, chasing some shiny object and trying to catch the brass ring. Again, that didn’t work out too well and I found myself getting angry again. Then I started Incite and was a lot happier. I managed to remember what I liked to do and then start to address some of my deeply buried issues. No, I’m not going to bare my soul like Bill Brenner, but we all have demons to face and at that point I started facing my own. I took a detour back into the vendor world for 15 months, and then sold Rich and Adrian a bill of goods to let me hang my shingle at Securosis. 10 months in, I’m having the time of my life. I’m thinking this is the contented phase. I’ve been working hard, at everything. Physically, I’m in the best shape I’ve been in since my early 20’s. Mentally I’m making progress, working to accept what’s happening and stop looking forward at the expense of being present. I’m happy with what I do and what I have. My family loves me and I love them. What else does a guy need? I’m still fighting demons, and I probably always will. The hope is that my epic battles will be fewer and farther between over time. I’m still screwing things up, and I’ll probably always do that too. That’s an entrepreneur’s curse. I’m also learning new things almost every day, and when that stops it’s time to move on to the Great Unknown. As I look back, I figured out what my Ultimate Question is: “When do you realize it’s a game and you should enjoy the ride, both the ups and the downs?” Right. For me, the answer is 42. – Mike. Photo credits: “42” originally uploaded by cszar Recent Securosis Posts Friday Summary: September 30, 2010 Monitoring up the Stack: DAM, Part 2 App Monitoring, Part 1 App Monitoring, Part 2 Understanding and Selecting a DLP Solution A Wee Bit on DLP SaaS “DLP Light” and DLP Features NSO Quant Posts The End is Near! Comprehensive Index of Posts Incite 4 U Get on the (security incident) cycle – Good summary here by Lenny Zeltser covering a presentation from our hero Richard Bejtlich about how he’s built the Incident Response team at GE to deal with things like well-funded patient attackers (note I didn’t use the a(blank)t acronym). Of course there will always be failures, but the question is about organizational commitment to detecting adversaries and putting the right capabilities in place to protect your organization. And to look at security as a process and – dare I say it – a lifecycle. That means you need to focus on all aspects – before, during, and after the attack. Amazingly enough, Rich and I are starting another blog series on exactly this topic in about a week. – MR Save the children… with robots – The state of technology education in this country is simply embarrassing. Everyone talks about how kids use a mouse before they can read, but how many of them understand how a computer works? You’d think today’s teenagers would know a hard drive from RAM, but not if they rely on their (standard) school to teach them. However, they are pretty good at putting cats in PowerPoints. Our friend Chris Hoff is trying to change this with a hacking conference dedicated to kids… called, appropriately enough, HacKid. It’s an amazing idea, with everything from Lego robots to online safety covered, and if you have kids of the right age, or just want to support it, I highly recommend attending or getting involved. – RM No trust for you! – Despite being a big fan of monitoring technologies, I thought the Trust No One, Monitor Everything position was a bit over the top. The “monitor everything” approach fails for exactly the same reasons “encrypt everything” fails: a single technology cannot solve every problem. Monitoring is just another security tool, and before you try to saw wood with a hammer, remember attacks that bypass WAF, IDS, App Monitoring, and DAM are well documented. Don’t

Share:
Read Post

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.