Securosis

Research

Incite 4/13/2011: Jonesing for Air

“Hi. I’m Mike. And I’m an addict.” I start every chapter of the Pragmatic CSO with those very words. There there are many things you can be addicted to. Thrills. Sex. Sugar. Booze. Drugs. Twitter. Pr0n. Caffeine. Food. Some are worse than others, though none of them really good for you. But now I have to face up to another addiction. The need for gadgets. I’m jonesing for a new MacBook Air. Big time. Like waking up in the middle of the night wanting some SSD goodness in a petite 2lb package. Jonesing, I say, and it’s not pretty. Now there are folks with much worse gadget addiction than me. They are the ones standing in line at Best Buy for the latest Zune. Those folks have a problem. To be clear, so do I. I have a perfectly workable 15” MacBook Pro. It’s been a workhorse for two and a half years. For what I need, it’s fine. Why can’t I be happy with it? Why do I long for something new? The problem is my gear isn’t shiny anymore. I need a new trophy. Need. It. Now. I feel inadequate with a late 2008 MBP. In the bagel shop where I was writing this morning, there was a guy with an MB Air. I felt envy. Not enough to poach his machine when he tok a leak (by the way, it’s two frickin’ pounds – you can take it to the loo), but definitely envy. But then I looked over my other shoulder and saw a guy with an old school Apple laptop. And I mean old school. Like before they had a MagSafe connector, meaning a PowerBook G4. Oh, the horrors. I don’t know how that guy gets out of bed in the morning. And it’s worse when we have a Securosis meeting. Rich gets all the new toys. He’s got an MB Air 11”. I know he scoffs at my MBP. My laptop is older than his kids. Really. But Adrian is a different animal. He’s into high end audio equipment and dogs. My addiction is cheaper. At least I have that going for me. Over two years with the same laptop is a lifetime for me. Some guys trade in their wives every couple years. I trade in my laptop. The Boss likes that approach much better. Normally it’s not an issue, since I tend to hold down a job for 15 months, so I get a new toy every time I get a new job. I get my fix and have no issue, right? Not so much anymore – I’m not changing jobs any time soon. At least that’s what Rich and Adrian keep telling me. But I am getting smarter. Knowing this little issue I have, I made proper provisions this year by doing a side project over the winter and expressly earmarking those fees to breathe the (MB) Air. I’ve got motive. I’ve got opportunity. I’ve even got the funds. I know, you are wondering why I don’t just hop on the Apple web site and order it? This is why. They expect a new Air in the summer. That’s only what, 2 months away? It’ll be worth the wait. That’s what I keep telling myself. It will be smokin’ fast. And shinier. The next 2 months will be a struggle. I want it now. But I’m repressing my urges because I know how bad I’d feel when someone else got the shiny fast one, 4 days after I took delivery of my slow, dull one. I need to do some NLP to associate those bad feelings with the late 2010 MB Air. I will awaken the giant within, just you watch. That will keep me off the gadget juice. I’ll hold out because I have a plan. Every day, I’ll do my affirmations to convince myself that I’m still a good person, even though I use a late 2008 MBP. It will work. I know it will. The power of positive thinking in action. I’ll send a DM to my sponsor every day because I’m not addicted to Twitter. Not yet anyway. That will keep me on the straight and narrow. And doggone it, people like me, right? But we all know what happens when you repress an urge for too long. Gosh, that iPad 2 looks awfully shiny… -Mike Photo credits: “Apple addiction” originally uploaded by new-york-city Since I don’t do enough writing here on the Securosis blog, I figured I’d inflict some pithy verbiage on the victims, I mean readers, of Dark Reading. I’ll be posting on their Hacked Off blog monthly, and started with a doozy on why the RSA breach disclosure was pretty good. Surprisingly enough, I took a contrarian view to all those folks who think they should know everything, even if they aren’t RSA customers. It’s not about you, folks – sorry to bruise your egos. Incite 4 U Mea culpa roll with a side of SQLi: Do you ever wonder what a Barracuda roll tastes like? You can ask the folks in Hong Kong who used an automated SQLi attack to feast on Barracuda’s customer list over the weekend. The good news is that not much data was lost. Some customer and partner names and emails. The bad news is the breach happened because of an operational FAIL to put WAF back into blocking mode. As usual, people are the weakest link. But this disclosure is a great example of how to own it, explain it, and help everyone learn from it. A side of SQLi is not quite as tasty as miso soup, but news of the attack goes down a lot easier with a large serving of mea culpa. – MR Trust No One: I keep stealing a slide Gunnar did a while back (from Chris Hoff, who showed it to me first). It’s a table showing all the big advances in the web and web applications, and then the security tools we use to secure them. In every case, it’s firewalls and SSL. But between the Comodo breach and the

Share:
Read Post

Security Benchmarking, Going Beyond Metrics: Defining Peer Groups and Analyzing Data

So your key security metrics are collected and shared safely. What comes next? Now we need to start deriving value from the data. Remember, metrics and numbers aren’t worth the storage to keep them, unless you use them as management tools. You need to start comparing the data, drawing conclusions, and adjusting your security program based on the data. OMG, actually making changes based on data rather than shiny objects, breaches, airline magazine articles, and compliance mandate changes. How novel. Remember the goal of this entire endeavor: to show relative progress. Now we get to figure out relative means, which involves defining peer group(s) for comparison. The first group you’ll compare your data to is actually yourself. Yes, this is trend analysis on your own metrics. It will provide some perspectives on whether you are improving – but improving against yourself does not provide perspective on whether you are ‘good’, spending too much money, or focusing on the right stuff. This is where you need to think about benchmarking, or going beyond security metrics. Peer Groups There are ways to define your peer group: Industry: This is your vertical market. Initially (until you have access to loads of data), you will focus on big industry buckets – like defense, healthcare, financial, hospitality, etc. Obviously there are differences between investment banks and insurance companies within the financial vertical, but businesses in the same category will have many consistent business processes which involve collecting very similar types of data. These organizations also tend to have similar geographic profiles – as for example a typical retailer will have a headquarters, regional distribution centers, and tons of stores. Additionally these companies exist under similar compliance/regulatory regimes. They also tend to be relatively consistent in terms of to technology adoption/maturity, which is critical for making relevant comparisons. Company size: Similar to the consistencies we find among companies in the same vertical/industry, we also find many similarities between companies of roughly the same size. For instance large enterprises (10,000+ employees) are generally global by definition – it is very difficult to get that big while focusing on a single geographic region. So organizational models and scale tend to be fairly consistent within a company-size segment. These companies also tend to spend similarly on security. Of course there are always outliers and some industries show less consistency, but we aren’t looking for perfection here. Region: Regional comparisons support many interesting comparisons. Culture and attitudes toward security can be enhanced or hindered by government funding and compliance regimes. We also see relatively consistent technology maturity/adoption within regions – largely based on local drivers such as compliance with laws and other rules, infrastructure, and available talent. Of course, not all metrics apply to any peer group. So when you define your benchmark peer groups, factor this in. The best way is to figure out how the specific metrics correlate for each peer group. We know, it’s math, but you’ll figure out pretty quickly whether there are any useful patterns or consistency within any particular metric. Focus on the metrics with the best correlation across a peer group. Sample Size Now that we’re talking about math, we have to address sample size. That’s basically how much data you need before the benchmark is useful. And as usual it depends, but push for statistical significance over the long term. Why? Because by definition statistical significance means a result is unlikely to occur by chance. You don’t want to be making decisions based on chance and randomness, so that’s our benchmark. More to the point, you want to stop making decisions based on chance. But it’s likely to take some time to get to a statistically significant dataset, so what can you do in the meantime? Look at the distribution, remove the outliers (which screw up your trend lines), and start comparing yourself against the trends you can spot. You can get a decent trend with only a handful of data points for metrics that correlate strongly. Always remember to keep the goal clearly in focus, and that is to identify gaps and highlight success, neither of which requires a huge amount of data. But to be clear, you are looking over time for statistical significance. Reverting to the Mean Another issue is whether you want to “revert to the mean,” meaning you look like everyone else in the peer group. Once again, it depends. Let’s take a look at a couple of likely metrics categories: For spending, it’s unlikely that you are getting a reasonable return from security spending 3 standard deviations above the mean. Not unless you can differentiate your product/offering on security, which is rare. For incidents, you want to be better than the mean. Most likely significantly so. Why? Because all your years of hard work can be unwound with one high profile breach. So the more effectively and quickly you respond and contain the damage, the better. Here you definitely don’t want to be in the bottom quartile, which indicates a failure of incident response and should be unacceptable to senior management. For efficiency, effectiveness, and coverage metrics (most of the easily quantifiable and operational metrics), you want to be better than the mean. That shows operational competence. In terms of importance, your spending is usually the most visible (to the folks who pay the bills, at least), so be in the ballpark there. Incidents come next, as they have a direct impact on issues like availability and brand damage. Then comes the operational stuff – it’s certainly important to how you run the security program, but rarely interesting to the muckety-mucks. Now it’s time to tell those muckety-mucks what you found, which means focusing on the commmunication strategy underlying your benchmarking program, so that’s where we’ll focus in the next post. Share:

Share:
Read Post
dinosaur-sidebar

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.