Securosis

Research

Incite 6/28/2011: A Tough Nit-uation

As I saw the Welcome to North Carolina sign, I started to relax. About 4 hours earlier, we waved to our girls as they left for this summer’s sleepover camp expedition. The family truckster was loaded up with the boy and XX1’s friend from GA, and it took a few hours but I was getting into a driving rhythm. The miles were passing easily with Pandora as my musical guide. So I thought nothing of it when my phone intruded, showing a (610) number. I figured it was the camp just giving us a ‘heads up’ that XX2 was doing great her first day away from home. I was wrong. “Hi, Mr. Rothman? This is the Health Center at camp.” Oh crap. All sorts of bad thoughts went flying around my head. “Not to worry, it’s not an emergency.” OK, so no broken bones or stitches within the first few hours. What’s the issue then? Why did you interrupt my Pandora? Don’t you know I’m in a driving rhythm here? “We have [XX2] here and we found a few nits in her hair. We have a no nits policy, so you’ll have to pick her up and get her cleaned up before she can stay at camp.” Huh? She didn’t complain of her head being itchy. We had just been on the beach for a week, not in the wilderness. And did this nurse not hear that we just entered North Carolina? Which is not exactly close to Southern PA. It would take us at least 7 hours to get back to camp, and the friend needed to be home that night. Turning tail was a non-starter. This was a frackin’ mess. The Boss was distraught. I was trying to keep the van on the road, and we had a daughter in the health center. So we pulled over the car and activated the Bat Signal. Of course, we didn’t call the Caped Crusader – we called Super Grandma. We sent the girls to camp in Southern PA because it’s within driving distance of the Boss’s family in MD. So Super Grandma (and Papa too) jumped in the car and headed North to pick up XX2. She handled it like a trooper, though she was a little confused as to why she had to go home if her head wasn’t itchy. That kind of logical analysis under fire was pretty impressive in a 7-year-old. And she was already politicking to stay at camp for two extra weeks because she had such a great time in the 3 hours she was with her bunk. Her biggest concern was that she wouldn’t be allowed back to camp. I guess our acclimatization concerns were a bit misplaced. Meanwhile, we were working the phone to find a service that could clean her up quick and get her back to camp ASAP. Did you know there are tons of folks that will clean head lice from your kids, dogs, uncles, or anyone else who seems to get it? I had no idea, but there are a ton of them. I guess you don’t learn that until you have to deal with it. One service wanted our 7 year old to douse her head in olive oil and wrap it in a shower cap for a week after the treatment. Yeah, right. That would work pretty well at camp. So we went with someone who could show up at 7am the next morning, clean her up, and get her back to camp. Which is exactly how it turned out. There were no nits after all. $300 later, we discovered I genetically disposed XX2 to a dry scalp, and that combined with sand residue from a week of being buried at the beach (which is hard to remove, no matter how many times you wash and brush) can look like nits. So she is back at camp, and she acted so mature throughout the whole boondoggle that we decided to extend her stay at camp from two weeks to a month. So it was a very expensive drive home, all things considered. And as a bonus we learned more about head lice than any human should know. But all’s well that ends well, and this ended well. Now we get to spend a solid 3 weeks with the boy, with the express goal of expanding his food palette. That poor kid. He says he doesn’t miss his sisters, but after 3 weeks of Mommy Food Camp, I’m pretty sure he’ll be the first one on the bus to camp next year. But we’ll get to that installment of As the Incite Turns later this summer. I know you can’t wait. Mike Photo credits: “nit” originally uploaded by pshab Incite 4 U Scareware is good business: We Mac boys got all fired up about the unsophisticated MacDefender scareware a few weeks ago. You could get the feel that scareware was a big business, but you didn’t know how big. Thanks to some crack detective work in the Ukraine (h/t Brian Krebs) in conjunction with the FBI, we have an idea now. And it’s big business. A conventional security start-up with a revenue ramp to $72 million and 960,000 customers in a matter of months would earn a multi-billion valuation and a VC funding frenzy. Even better, they leverage commercial attack kits like Conficker to accelerate distribution. They probably even have fancy titles like “VP of (Social) Engineering” and “Head Phisherman.” Of course, the downside of this business is a few years in a Gulag, but the economics are staggering. In geographies where monthly salaries are in the hundreds, you can understand why competent computer folks take this path. – MR Secure code metrics: DHS/Mitre proposing a security scoring system is a good thing. Having been a development manager for over a dozen years, I know metrics are important. I also know they must be used carefully. The main problem is that they are tangential indicators – they don’t

Share:
Read Post
dinosaur-sidebar

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.