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I referred back to the Pragmatic CSO tips when I started the Vulnerability Management Evolution series (the paper hit yesterday, by the way) and there was some good stuff in there, so let me once again dust off those old concepts and highlight another one. This one dealt with the reality that you are a business person, not a security person. When I first meet a CSO, one of the first things I ask is whether they consider themselves a “security professional” or a “finance/health care/whatever other vertical professional.” 8 out of 10 times they respond “security professional” without even thinking. I will say that it’s closer to 10 out of 10 with folks that work in larger enterprises. These folks are so specialized they figure a firewall is a firewall is a firewall and they could do it for any company. They are wrong. One of the things preached in the Pragmatic CSO is that security is not about firewalls or any technology for that matter. It’s about protecting the systems (and therefore the information assets) of the business and you can bet there is a difference between how you protect corporate assets in finance and consumer products. In fact there are lots of differences between doing security in most major industries. There are different businesses, they have different problems, they tolerate different levels of pain, and they require different funding models. To put it another way, a health care CSO said it best to me. When I asked him the question, his response was “I’m a health care IT professional that happens to do security.” That was exactly right. He spent years understanding the nuances of protecting private information and how HIPAA applies to what he does. He understood how the claims information between providers and payees is sent electronically. He got the BUSINESS and then was able to build a security strategy to protect the systems that are important to the business. So let’s say you actually buy into this line of thinking. You spend a bunch of time learning about banking, since you work for a bank. Or manufacturing since your employer makes widgets. It’s all good, right? Well, not so much. What happens when your business changes? Maybe not fundamentally, but partially? You have to change with it. Let me give you an example that’s pretty close to home. My Dad’s wife is a candy importer. She sources product from a variety of places and sells via her own brand in the US, or using the manufacturer’s brand when that makes sense. We were talking recently and she said they had a good year in 2011. I figured that was the insatiable demand for sweets driving the business (fat Americans pay her bills), but in fact it was a couple savvy currency hedges that drove the additional profits. That’s right, the candy importer is actually a currency trader. Obviously that means she has to deal with all sorts of other data types that don’t pertain to distributing candy, and that data needs to be protected differently. That example pretty simple, but what if you thought you were in the transportation business, and then your employer decided to buy a refinery? Yes, Delta is now in the refining business. So their security team, who knows all about protecting credit cards and ensuring commerce engines (web site and reservation systems) don’t fall over under attack, now gets to learn all about the attack surface of critical infrastructure. Obviously huge conglomerates in unrelated businesses roamed the earth back in the 80s, fueled by Milken-generated junk bonds and hostile takeovers. Then the barbarians at the gates were slain, and the pendulum swung back to focus and scale for the past couple decades. It should be no surprise when we inevitably swing back the other way – as we always do. It’s a good thing that security folks are naturally curious. As Rich posted in our internal chat room yesterday: I can’t remember a time in my life when I didn’t poke and prod. You can’t be good at security if you think any other way. – Rich Mogull If you aren’t comfortable with the realization that no matter how much you know, you don’t know jack, you won’t last very long in the security business. Or any business, for that matter. Photo credit: “Learning by Doing” originally uploaded by BrianCSmith Share:

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Friday Summary: May 18, 2012

A friend told me this week they were on Pinterest. I responded, “I’m sorry! How long does your employer allow you to take off?” I was seriously thinking this was something like paternity leave or one of those approved medical absence programs. I really wondered when he got sick, and what his prognosis was. He told me, “No, I’m on Pinterest to market my new idea.” WTF? Turns out it’s not a medical sabbatical, but another social media ‘tool’ for sharing photos and stuff. When I Googled Pinterest to find out what the heck it actually was, I found a long blog about the merits of using Pinterest for Engagement Marketing, which happened to be at the blog of an old friend’s company. Soon thereafter I fired up Skype and was chatting with him, finding out what he’d been up to, how the kids were, and what mutual friends he had seen. That led to a LinkedIn search to find those friends mentioned, and while looking I spotted a couple other people I had lost track of. Within minutes I’d emailed one and found the other on Twitter. My friend on Twitter told me to check her blog on marketing over social media, which referenced another mutual friend. I emailed him, and when I hit ‘send’, I received a LinkedIn update with a list of several friends who recently changed jobs. I messaged one and texted the other to congratulate them. The next thing I knew I was chatting on FaceTime with one of these friends, in a pub in London celebrating his new position. We talked for a while, and then he said he ran into a fraternity brother and texted me his email. I emailed the fraternity brother, who sent back a LinkedIn invite telling me he’d Skype me later in the day, and included a funny YouTube video of Darth Vader riding a unicycle while playing bagpipes. As I watched the bagpiping maniac a Skype message popped up from another friend telling me she’s changed jobs (and have you noticed all of the people in tech changing jobs recently?). She invited me to speak at an event for her new company, listed on Meetup. I declined, sending her the Gotomeeting link to a conflicting event, but told her I’ll be in town later in the week and sent her a calendar invite for lunch. She sent back a list of Yelp recommendations for where to go. All in about an hour one morning. For an asocial person, this whole social media thing seems to have permeated my life. It’s freakin’ everywhere. In case you hadn’t heard, Facebook’s making an Initial Public Offering right about now. But love them or hate them, each social media site seems to do one thing really well! LinkedIn is a really great way to keep in touch with people. No more shoebox full of business cards for me! And it’s totally blending work and home, and combining groups of friends from different periods of my life into one ever-present pool. Twitter is an awesome way casually chat in real time with a group of friends while getting work done. BeeJive lets me chat on my mobile phone with the guys at Securosis. Skype offers cheap calls of reasonable quality to anyone. Some companies actually do follow Twitter with live human beings and respond to customer complaints, which is great. And Facebook offers a great way to infect your browser with malware! That said, every social media site still sucks hard. I’m not talking about users making asses of themselves, but instead about how every site tries too hard to be more than a one-trick pony, offering stuff you don’t want. I guess they are trying to increase shareholder value or some such nonsense rather than serve their audience. Skype was trying to branch out with their ‘mood’ feature – who thought that crap was a good idea? And now Pinterest is copying that same bad idea? Facebook Social Cam? Or LinkedIn communities, which seem to be a cesspool of bad information and people “positioning themselves” for employment. Corporate Twitter spambots are bad but they’re not the worst – not by a long shot. It’s the garbage from the social media companies who feel they must inform me that my “contacts are not very active”, or remind me that I have not responded to so-and-so’s request, or promote some new ‘feature’ they have just created which will likely interfere with what they actually do well. Who decided that social media must have nagware built in? And in spite of all the horrific missteps social media makes trying to be more than they are, these sites are great because they provide value. And most of them provide the core product – the one that’s really useful – free! Much as I hate to admit it, social media has become as important as my phone, and I use it every day. Oh, before I forget: If you have emailed us and we have failed to respond in the last couple weeks, please resend your email. We’ve got a triple spam filter going, and every once in a while the service changes its rule enforcement and suddenly (silently) blocks a bunch of legit email. Sorry for the inconvenience. On to the Summary: Webcasts, Podcasts, Outside Writing, and Conferences Mike on the “Renaissance Information Security Professional”. Rich quoted on Adobe’s fixes on c|net. Mike’s Dark Reading post: Time To Deploy The FUD Weapon? Favorite Securosis Posts Mike Rothman: Understanding and Selecting Data Masking: Introduction. Masking is a truly under-appreciated function. Until your production data shows up in an Internet-accessible cloud instance, that is. Hopefully Adrian’s series sheds some light on the topic. Adrian Lane: Write Third. Rich nails it – the rush to be first kills journalism/integrity/fact checking/perspective/etc. Most ‘writers’ become automated garbage relays, often with humorous results, such as one of my all time favorite Securosis posts. Other Securosis Posts [New White Paper] Vulnerability Management Evolution.

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