Securosis

Research

Incite 3/5/2014: Reentry

After I got off the plane Friday night, picked my bag up off the carousel, took the train up to the northern Atlanta suburbs, got picked up by the Boss, said hello to the kids, and then finally took a breath – my first thought was that RSA isn’t real. But it is quite real, just not sustainable. That makes reentry into my day to day existence a challenge for a few days.   It’s not that I was upset to be home. It’s not that I didn’t want to see my family and learn about what they have been up to. My 5 minute calls two or three times a day, while running between meetings, didn’t give me much information. So I wanted to hear all about things. But first I needed some quiet. I needed to decompress – if I rose to the surface too quickly I would have gotten the bends. For me the RSA Conference is a nonstop whirlwind of activity. From breakfast to the wee hours closing down the bar at the W or the Thirsty Bear, I am going at all times. I’m socializing. I’m doing business. I’m connecting with old friends and making new ones. What I’m not doing is thinking. Or recharging. Or anything besides looking at my calendar to figure out the next place I need to be. For an introvert, it’s hard. The RSA Conference is not the place to be introverted – not if you work for yourself and need to keep it that way. I mean where else is it normal that dinner is a protein bar and shot of 5-hour energy, topped off with countless pints of Guinness? Last week that was not the exception, it was the norm. I was thankful we were able to afford a much better spread at the Security Blogger’s Meetup (due to the generosity of our sponsors), so I had a decent meal at least one night. As I mentioned last week, I am not about to complain about the craziness, and I’m thankful the Boss understands my need to wind down on reentry. I make it a point to not travel the week after RSA, both to recharge, get my quiet time, and reconnect with the family. The conference was great. Security is booming and I am not about to take that for granted. There are many new companies, a ton of investment coming into the sector, really cool innovative stuff hitting the market, and a general awareness that the status quo is no good. Folks are confused and that’s good for our business. The leading edge of practitioners are rethinking security and have been very receptive to research we have been doing to flesh out what that means in a clear, pragmatic fashion. This is a great time to be in security. I don’t know how long it will last, but the macro trends seem to be moving in our direction. So I’ll file another RSA Conference into the memory banks and be grateful for the close friends I got to see, the fantastic clients who want to keep working with us, and the new companies I look forward to working with over the next year (even if you don’t know you’ll be working with us yet). Even better, next year’s RSA Conference has been moved back to April 2015. So that gives me another two months for my liver to recover and my brain cells to regenerate. –Mike PS: This year we once again owe huge thanks to MSLGROUP and Kulesa Faul, who made our annual Disaster Recovery Breakfast possible. We had over 300 people there and it was really great. Until we got the bill, that is… Photo credit: “Reentry” originally uploaded by Evan Leeson Securosis Firestarter Have you checked out our new video podcast? Rich, Adrian, and Mike get into a Google Hangout and, well, hang out. We talk a bit about security as well. We try to keep these less than 15 minutes, and usually fail. Feb 21 – Happy Hour – RSA 2014 Feb 17 – Payment Madness Feb 10 – Mass Media Abuse Feb 03 – Inevitable Doom Jan 27 – Government Influence Jan 20 – Target and Antivirus Jan 13 – Crisis Communications 2014 RSA Conference Guide In case any of you missed it, we published our fifth RSA Conference Guide. Yes, we do mention the conference a bit, but it’s really our ideas about how security will shake out in 2014. You can get the full guide with all the memes you can eat. Heavy Research We are back at work on a variety of blog series, so here is a list of the research currently underway. Remember you can get our Heavy Feed via RSS, where you can get all our content in its unabridged glory. And you can get all our research papers too. Leveraging Threat Intelligence In Security Monitoring Quick Wins with TISM The Threat Intelligence + Security Monitoring Process Revisiting Security Monitoring Benefiting from the Misfortune of Others Advanced Endpoint and Server Protection Prevention Assessment Introduction Newly Published Papers The Future of Security Security Management 2.5: Replacing Your SIEM Yet? Defending Data on iOS 7 Eliminating Surprises with Security Assurance and Testing What CISOs Need to Know about Cloud Computing Defending Against Application Denial of Service Security Awareness Training Evolution Firewall Management Essentials Incite 4 U TI is whatever you want it to mean: Interesting experiment from FireEye/Mandiant’s David Bianco, who went around the RSA show floor and asked vendors what threat intelligence (TI) meant to vendors who used the term prominently in their booths. Most folks just use the buzzword, and mean some of the less sophisticated data sources. I definitely understand David’s perspective, but he is applying the wrong filter. It’s like of like having a Ph.D. candidate go into a third grade classroom and wonder why the students don’t understand differential equations. Security is a big problem, and the kinds of things David is comfortable with at the top of his Pyramid of Pain would be lost on 98% of the world. If even 40% of the broad market would use

Share:
Read Post

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.