Securosis

Research

Incite 3/12/2014: Digging Out

The ritual is largely the same. I do my morning stuff (usually consisting of some meditation and some exercise), I grab a quick bite, and then I consult my list of things that need to get done. It is long, and seems to be getting longer. The more I work, the more I have to do. It’s a good problem to have, but it’s still a problem. And going to RSA two weeks ago exacerbated it. I had a lot of great conversations with lots of folks who want to license our research, have us speak at their events, and have us advise them on all sorts of things. It’s awesome, but it’s still a problem.   Of course you probably think we should expand and add a bunch of folks to keep up with demand. We have thought about that. And decided against it. It takes a unique skill set to do what we do, the way we do it. The folks who understand research tend to be locked up by big research non-competes. The folks who understand how to develop business tend not to understand research. And the very few who can do both generally aren’t a cultural fit for us. Such is life… But that’s not even the biggest obstacle. It’s that after 4+ years of working together (Rich and Adrian a bit more), we enjoy a drama-free environment. The very few times we had some measure of disagreement or conflict, it was resolved with a quick email or phone call, in a few minutes. Adding people adds drama. And I’m sure none of us wants more drama. So we put our heads down and go to work. We build the pipeline, push the work over the finish line, and try to keep pace. We accept that sometimes we need to decide not to take a project or see how flexible the client is on delivery or scheduling. As with everything, you make choices and live with them. And while it may sound like I’m whining about how great our business is, I’m not. I am grateful to have to make trade-offs. That I have a choice of which projects I work on, for which clients. Not that I can’t find work or deal with slow demand. The three of us all realize how fortunate we are to be in this position: lots of demand and very low overhead. That is not a problem. We want to keep it that way. Which is basically my way of saying, where is that shovel again? Time to get back to digging. –Mike Photo credit: “Digging out auto” originally uploaded by Boston Public Library Securosis Firestarter Have you checked out our new video podcast? Rich, Adrian, and Mike get into a Google Hangout and well hang out. We talk a bit about security as well. We try to keep these to less than 15 minutes and usually fail. March 11 – RSA Postmortem Feb 21 – Happy Hour – RSA 2014 Feb 17 – Payment Madness Feb 10 – Mass Media Abuse Feb 03 – Inevitable Doom Jan 27 – Government Influence Jan 20 – Target and Antivirus Jan 13 – Crisis Communications 2014 RSA Conference Guide In case any of you missed it, we published our fifth RSA Conference Guide. Yes, we do mention the conference a bit, but it’s really our ideas about how security will shake out in 2014. You can get the full guide with all the memes you can eat. Heavy Research We are back at work on a variety of blog series, so here is a list of the research currently underway. Remember you can get our Heavy Feed via RSS, where you can get all our content in its unabridged glory. And you can get all our research papers too. Advanced Endpoint and Server Protection Quick Wins Detection/Investigation Prevention Assessment Introduction Newly Published Papers Leveraging Threat Intelligence in Security Monitoring The Future of Security Security Management 2.5: Replacing Your SIEM Yet? Defending Data on iOS 7 Eliminating Surprises with Security Assurance and Testing What CISOs Need to Know about Cloud Computing Incite 4 U Incentives drive organizational behavior: I am not sure why Gunnar tweeted a link to something he posted back in October, but it gave me an opportunity to revisit a totally awesome post. In Security Engineering and Incentives he goes through the key aspects of security engineering, and incentives are one of the four cornerstones (along with security policy, security mechanism, and assurance). Probably the most important of the cornerstones, because without proper incentives no one does anything. If you have ever been in sales you know the compensation plan drives behavior. It is that way in every functional part of the business. In the not-so-real world you have folks who do what they are supposed to because they do. And in the real world, those behaviors are driven by incentives, not risk (as GP points out). So when you wonder why the Ops team ignores the security policy and developers couldn’t give less of a crap about your security rules, look at what they are incented to do. Odds are be secure isn’t really on that list. – MR Persona non grata: The Mozilla Wiki does not really capture the essence of what’s going on with Mozilla’s Persona project, but the gist is that their effort to offer third party identity federation has failed. There is some debate about whether technical or financial derailed the project and prevented it from reaching “critical mass”, but I think the statement “We looked at Facebook Connect as our main competitor, but we can’t offer the same incentives (access to user data)” pretty much nails it. If you wonder why Yahoo is ditching Facebook and Google federation services in lieu of their own offering, understand that identity is the next generation’s “owning the user”, and a key means for data providers (advertising networks) to differentiate their value to advertisers. The goal of federated identity was to offer easier and better identity management across web applications, doing away with user names and passwords. But identity providers have seen the greatest benefit, through enrichment of the data

Share:
Read Post
dinosaur-sidebar

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.