Securosis

Menu

Research

Friday Summary: Customer Service

Rich August 13, 2015 No Comments

Rich here. A few things this week got me thinking about customer service. For whatever reason, I have always thought the best business decision is to put the needs of the customer first, then build your business model around that. I’m enough of a realist to know that isn’t always possible, but combine that with “don’t make it hard for people to give you money” and you sure tilt the odds in your favor. First is the obvious negative example of Oracle’s CISO’s blog post. It was a thinly-veiled legal threat to customers performing code assessments of Oracle, arguing this is a violation of Oracle’s EULA and Oracle can sue them. I get it. That is well within their legal rights. And really, the threat was likely more directed towards Veracode, via mutual customers as a proxy. Why do customers assess Oracle’s code? Because they don’t trust Oracle – why else? It isn’t like these assessments are free. That is a pretty good indicator of a problem – at least customers perceiving a problem. Threatening independent security researchers? Okay, dumb move, but nothing new there. Threatening, sorry ‘reminding’, your customers in an open blog post (since removed)? I suppose that’s technically putting the customer first, but not quite what I meant. On the other side is a company like Slack. I get periodic emails from them saying they detected our usage dropped, and they are reducing our bill. That’s right – they have an automated system to determine stale accounts and not bill you for them. Or Amazon Web Services, where my sales team (yes, they exist) sends me a periodic report on usage and how to reduce my costs through different techniques or services. We’re getting warmer. Fitbit replaces lost trackers for free. The Apple Genius Bar. The free group runs, training programs, yoga, and discounts at our local Fleet Feet running store. There are plenty of examples, but let’s be honest – the enterprise tech industry isn’t usually on the list. I had two calls today with a client I have been doing project work with. I didn’t bill them for it, and those calls themselves aren’t tied to any prospective projects. But the client needs help, the cost to me is relatively low, and I know it will come back later when the sign up for another big project. Trust me, we still have our lines (sorry, investment firms, no more freebies if we have never worked together), but in every business I’ve ever run those little helpful moments add up and pay off in the end. Want some practical examples in the security industry? Adjusting pricing models for elastic clouds. Using soft service limits so when you accidentally scan that one extra server on the network, you don’t lock down the product, and you get a warning and an opportunity to up your license. Putting people on the support desk who know what the hell they are talking about. Paying attention to the product’s user experience – not merely focusing on one pretty dashboard to impress the CIO in the sales meeting. Improving provisioning so your product is actually relatively easy to install, instead of hacking together a bunch of scripts and crappy documentation. We make security a lot harder on customers than it needs to be. That makes exceptions all the more magical. (In other news, go watch Mr. Robot. If you work in this industry, it’s like a documentary). On to the Summary: Webcasts, Podcasts, Outside Writing, and Conferences Rich quoted at PC World on Dropbox adding FIDO key support. Mike over at CSO Online on security spending focus. Rich in the Wall St. Journal on Apple and Google taking different approaches to smart agents like Siri and Google Now. Yep, Rich keeps press whoring with comments on Black Hat. It never ends. You know who on some Apple vulnerabilities at the Guardian. And lastly, one Rich actually wrote for TidBITS about that crappy Wired article on the Thunderstrike 2 worm. Favorite Securosis Posts Mike Rothman: Firestarter: Karma – You M.A.D., bro? It seems the entire security industry is, and justifiably so. Oracle = tone deaf. Rich: Incite 8/12/2015: Transitions. My kids are about a decade behind Mike’s, just entering kindergarten and first grade, but it’s all the same. Other Securosis Posts Incite 7/29/2015: Finding My Cause. Building a Threat Intelligence Program: Gathering TI. EMV and the Changing Payment Space: Mobile Payment. EMV and the Changing Payment Space: Systemic Tokenization. EMV and the Changing Payment Space: The Liability Shift. Building a Threat Intelligence Program [New Series]. EMV and the Changing Payment Space: Migration. Favorite Outside Posts Mike: Gossip to Grown Up: How Intelligence Sharing Developed – Awesome post on the RSAC blog by Wendy about the history and future of TI. The key issue is “getting trust to scale”. Rich: How Hackers Steal Data From Websites. Oh, my. The Onion has us dead to rights. Research Reports and Presentations Endpoint Defense: Essential Practices. Cracking the Confusion: Encryption and Tokenization for Data Centers, Servers, and Applications. Security and Privacy on the Encrypted Network. Monitoring the Hybrid Cloud: Evolving to the CloudSOC. Security Best Practices for Amazon Web Services. Securing Enterprise Applications. Secure Agile Development. Trends in Data Centric Security White Paper. Leveraging Threat Intelligence in Incident Response/Management. Pragmatic WAF Management: Giving Web Apps a Fighting Chance. Top News and Posts No, You Really Can’t (Mary Ann Davidson Blog). In case you missed it, here’s the archive. Fun, eh? Oracle’s security chief made a big gaffe in a now-deleted blog post. More on the story. Software Security: On the Wrong Side of History. Chris Wysopal of Veracode responds. Guess who used to be one of their advisors? Popcorn ensues. Cisco Warns Customers About Attacks Installing Malicious IOS Bootstrap Images. Researchers reveal electronic car lock hack after 2-year injunction by Volkswagen. Stagefright: new Android vulnerability dubbed ‘heartbleed for mobile’. Stagefright Patch Incomplete Leaving Android Devices Still Exposed. Friends don’t let friends… Hack-Fueled ‘Unprecedented’ Insider Trading Ring Nets $100M. Share:

Share:
Read Post
dinosaur-sidebar

Research

view all

Sign Up for Our Newsletter

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

“Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.”

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.