Securosis

Research

Incite 7/27/2016: The 3 As

One of the hardest things for me to realize has been that I don’t control everything. I spent years railing against the machine, and getting upset when nothing changed. Active-minded people (as opposed to passive) believe they make their own opportunities and control their destiny, sometimes by force of will. Over the past few years, I needed a way to handle this reality and not make myself crazy. So I came up with 3 “A” words that make sense to me. The first ‘A’, Acceptance, is very difficult for me because it goes against most of what I believe. When you think about it, acceptance seems so defeatist. How can you push things forward and improve them if you accept the way they are now? I struggled with this for the first 5 years I practiced mindfulness. What I was missing was the second ‘A’, Attachment. Another very abstract concept. But acceptance of what you can’t control is really contingent on not getting attached to how it works out. I would get angry when things didn’t work out the way I thought they should have. As if I were the arbiter of everything right and proper. LOL. If you are OK with however things work out, then there is no need to rail against the machine. Ultimately I had to acknowledge that everyone has their own path, and although their path may not make sense to me on my outsider’s perch, it’s not my place to judge whether it’s the right path for that specific person. Just because it’s not what I’d do, doesn’t mean it’s the wrong choice for someone else. In order to evolve and grow, I had to acknowledge there are just some things that I can’t change. I can’t change how other people act. I can’t change the decisions they make. I can’t change their priorities. Anyone with kids has probably banged heads with them because the kids make wrong-headed decisions and constantly screw up such avoidable situations. If only they’d listen, right? RIGHT? Or is that only me? This impacts every relationship you have. Your spouse or significant other will do things you don’t agree with. At work you’ll need to deal with decisions that don’t make sense to you. But at the end of the day, you can stamp your feet all you want, and you’ll end up with sore feet, but that’s about it. Of course in my role as a parent, advisor, and friend, I can make suggestions. I can offer my perspectives and opinions about what I’d do. But that’s about it. They are going to do whatever they do. This is hardest when that other person’s path impacts your own. In all aspects of our lives (both personal and professional) other people’s decisions have a significant effect on you. Both positive and negative. But what made all this acceptance and non-attachment work for me was that I finally understood that I control what I do. I control how I handle a situation, and what actions I take as a result. This brings us to the 3rd ‘A’, Adapt. I maintain control over my own situation by adapting gracefully to the world around me. Sometimes adapting involves significant alterations of the path forward. Other times it’s just shaking your head and moving on. I did my best to do all of the above as I moved forward in my personal life. I do the same on a constant basis as we manage the transition of Securosis. My goal is to make decisions and act with kindness and grace in everything I do. When I fall short of that ideal, I have an opportunity to accept my own areas of improvement, let go, and not beat myself up (removing Attachment), and Adapt to make sure I have learned something and won’t repeat the same mistake again. We all have plenty of opportunity to practice the 3 As. Life is pretty complicated nowadays, with lots of things you cannot control. This makes many people very unhappy. But I subscribe to the Buddhist proverb, “Pain is inevitable. Suffering is optional.” Acceptance, removing attachment, and adapting accordingly help me handle these situations. Maybe they can help you as well. –Mike Photo credit: “AAA” from Dennis Dixson Security is changing. So is Securosis. Check out Rich’s post on how we are evolving our business. We’ve published this year’s Securosis Guide to the RSA Conference. It’s our take on the key themes of this year’s conference (which is really a proxy for the industry), as well as deep dives on cloud security, threat protection, and data security. And there is a ton of meme goodness… Check out the blog post or download the guide directly (PDF). The fine folks at the RSA Conference posted the talk Jennifer Minella and I did on mindfulness at the 2014 conference. You can check it out on YouTube. Take an hour. Your emails, alerts, and Twitter timeline will be there when you get back. Securosis Firestarter Have you checked out our video podcast? Rich, Adrian, and Mike get into a Google Hangout and… hang out. We talk a bit about security as well. We try to keep these to 15 minutes or less, and usually fail. May 31 – Where to Start? May 2 – What the hell is a cloud anyway? Mar 16 – The Rugged vs. SecDevOps Smackdown Feb 17 – RSA Conference – The Good, Bad and Ugly Dec 8 – 2015 Wrap Up and 2016 Non-Predictions Nov 16 – The Blame Game Nov 3 – Get Your Marshmallows Oct 19 – re:Invent Yourself (or else) Aug 12 – Karma July 13 – Living with the OPM Hack May 26 – We Don’t Know Sh–. You Don’t Know Sh– May 4 – RSAC wrap-up. Same as it ever was. Heavy Research We are back at work on a variety of blog series, so here is a list of the research currently underway. Remember you can get our Heavy

Share:
Read Post
dinosaur-sidebar

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.