Friday Summary: November 11, 2011
Coupons. Frequent flyer miles. Rebates. Loyalty programs. Member specials. Double coupon days. Frequent buyer programs. Weekly drawings. Big sales events. Seasonal sales. Presidents day sales. Sales tax holiday sales. Going out of business sales. Private clearance sales. 2 for 1 sales. Buy 2 get 1 free. Sometimes it strikes me just how weird commercial promotions are. It’s a sport where nothing is as it seems. We don’t just buy things – we have to make a game out of it. A game slanted against those who don’t follow the rules, don’t care to play, or just plain can’t do math. We don’t base most of our buying decisions on price vs. quality – instead we are always looking for an angle or a deal. We want to “game the system”, so business provides games to feed our habit. ‘Exclusive’ Internet deals. ‘Sticker’ books. Rewards programs. Receipt Bingo. Discount ‘accelerators’. Friends fly free. Nights and weekend minutes. Family plans. Price match guarantee. All while playing classical music (or country music here in the South) and telling you how smart you are. It’s not just retail merchants either. We made mortgages into a game: mortgage brokers, mortgage ‘points’, marketing fund indexes, teaser rates, interest rate buy-backs, variable interest, no-interest, balloon notes, FHA programs, tax credit programs, no-doc, and any other combination of variables that can be shuffled to squeeze you into a deal. Heck, we even get games from our government. Our tax system is essentially a game. There is absolutely no such thing as a straight formula. We are incentivized to find for ways bend the rules without a violation and penalty – especially with the new tax codes – to tweak what you pay. If you know how to leverage the code in your favor, you pay far less. And if you don’t know the rules of the game you pay more. We get distractions like “Secret codes” – announced over the radio. Cute reptiles with Cockney accents which equate buying their product with drinking tea and eating cake. Preferred memberships. Free shipping on orders over $25. Double-discount Wednesdays. Your tenth cup of coffee free. Free gift with purchase. Free credit reports. Trade-ins. Trade-ups. Free upgrades. Get more. Pay less. Bring the kids! You are so very smart to take advantage of our one-time-only 9-year auto lease program with an 70% residual cap! Because, after all, you deserve it! Hey, do I hear Mozart? Our healthcare system is even more of a game than our tax system, but it’s much less obvious, except to people who try to avoid playing by the rules. Pre-existing conditions? Preferred provider networks? Anyone? Ever have a hospital say they can’t tell you what you owe so you have to wait for your bill? That’s because they don’t know. Nobody does. Price is an illusion that only comes into focus when the medical provider determines what your insurance provider(s) will swallow. It’s a game within a game. Don’t believe me? Trying paying for medication or a simple office visit without providing health insurance details. The price quintuples after the fact. And people who don’t play, aka those without health care, know they pay a premium when the get services. It’s a giant shell game, and your motivation to play comes through through cheap copays and the lure of the pre-tax spending set-aside. And you will play the game. After all, you want to be healthy, don’t you? Pay the premiums, follow the process and nobody get’s hurt! I know the basic scam is selling a dream while masking the truth. What I have not figured out is whether all these games are just a by-product of sales people trying to sell the unpalatable – and how they prefer to sell it – or if people have genuinely come to enjoy the game so much they no longer care. Who knows? Maybe it’s both. I know some people who won’t buy if they don’t have a coupon, but the more serious problem is people who always buy when they have a coupon – regardless of need. But people like to play, and it all feels so much more virtuous than roulette or poker. How many of you have a free set of pots from the supermarket? Or a knife set? Or buy gas across the street because they accept your grocery reward card? How many of you shop on double-coupon days? How many loyalty cards are in your wallet? On to the Summary: Webcasts, Podcasts, Outside Writing, and Conferences Rich quoted on SaaS security services. Favorite Securosis Posts Mike Rothman: A Public Call for eWallet Design Standards. Everyone wants a free lunch, even if it’s not even remotely free. Folks will eventually learn the evil plans of these marketing companies (offering said eWallets) the hard way. And I’ll be happy I pay for 1Password to protect all my important info. Adrian Lane: Managed Services in a Security Management 2.0 World. When adopting complex solutions, managed services are a pretty attractive option in terns of risk reduction and skills management. Other Securosis Posts Sucking less is not a brand position. Incite 11/9/11: Childlike Wonder. Breakdown of Trust and Privacy. Applied Network Security Analysis: The Breach Confirmation Use Case. Tokenization Guidance: PCI Requirement Checklist. Friday Summary: November 4, 2011. Favorite Outside Posts Mike Rothman: End of year predictions. One of the only guys who can rival my curmudgeonly ways, Jack Daniel offers some end of year perspective. Like ‘Admitting that “life is a crap shoot” doesn’t get you the respect it should.’ Amen, brother. Adrian Lane: Jobs Was Right: Adobe Abandons Mobile Flash, Backs HTML5. Big news with big security ramifications (i.e., this is good for security too)! Project Quant Posts DB Quant: Index. NSO Quant: Index of Posts. NSO Quant: Health Metrics–Device Health. NSO Quant: Manage Metrics–Monitor Issues/Tune IDS/IPS. NSO Quant: Manage Metrics–Deploy and Audit/Validate. NSO Quant: Manage Metrics–Process Change Request and Test/Approve. NSO Quant: Manage Metrics–Signature Management. Research Reports and Presentations Fact-Based Network Security: Metrics and