Securosis

Research

Friday Summary: October 21, 2011

My wife and I are pretty big Jimmy Buffett fans. I first got hooked way back in high school, working as a lifeguard. The summer of my freshman year in college I went with a group of friends down to the Orange Bowl, and we snuck off for a day trip to Key West and a short visit to the very first Margaritaville. I really got hooked when I was deep into paramedic school. In our program you worked or attended classes 80+ hours a week – bouncing around between a bunch of hospitals, fire stations, and ambulance bays throughout the entire Denver Metro area. In the middle of winter I survived all those hours on the road thanks only to a Buffett tape serenading me with sweet visions of beaches and beer. Later, it didn’t hurt that I met my wife at a Buffett show. While he tours consistently year after year, he only hits Phoenix every 2-3 years now. So when we didn’t see our home town on the schedule, a bunch of us decided to get tickets to the Vegas show. Then he added the Denver show. I lived in Boulder for 16 years and still have a big chunk of friends there who convinced me to pop over for the show – especially since I hadn’t seen some of them in 2 years, and Buffett hadn’t played Denver in 8. Then he added the Phoenix show. And that, my friends, is how I managed to sign up for three Jimmy Buffett shows, in three different cities, in three different states in one week. One of which is tonight, and I have to go assemble our new portable grill. So… On to the Summary: Webcasts, Podcasts, Outside Writing, and Conferences Quiet week. Guess even media whores need some time off. Favorite Securosis Posts Adrian Lane: Tokenization Guidance: Merchant Advice. Rich: Applied Network Security Analysis. Because Mike writes much better section headings than I do. Other Securosis Posts Incite 10/19/2011: The Inquisition. Database Security Market Sizing and Guesstimation. Favorite Outside Posts Adrian Lane: Secret iOS business; what you don’t know about your apps. There are scarier threats to all mobile platforms than what’s mentioned here, but the post does a great job of underscoring that security is only as good as the app developer. And if they want to spy on you… they will. Mike Rothman: The forever recession (and the coming revolution). Seth Godin is the philosopher king of the Internet age. This is a great post about how every recession gives way to unbounded growth. If you can figure out how to deal with the next thing. Read this. Read his stuff. Adapt. Pepper: Georgia Tech Turns iPhone into spiPhone. Fortunately not suitable for even half-decent passwords, but a very clever hack to eavesdrop via an accelerometer. Should work on Android phones too – for now. Rich: Michael Winslow gets the Led out. I know this has nothing to do with security. And I know it’s been all over Twitter. But it’s still the awesomest thing I’ve seen in a while. Research Reports and Presentations Fact-Based Network Security: Metrics and the Pursuit of Prioritization. Tokenization vs. Encryption: Options for Compliance. Security Benchmarking: Going Beyond Metrics. Understanding and Selecting a File Activity Monitoring Solution. Database Activity Monitoring: Software vs. Appliance. React Faster and Better: New Approaches for Advanced Incident Response. Measuring and Optimizing Database Security Operations (DBQuant). Network Security in the Age of Any Computing. Top News and Posts Venafi’s take on Duqu. W32.Duqu: The Precursor to the Next Stuxnet. Supposedly from the Stuxnet authors. New Jersey Transit Embraces Google Wallet. And so it begins. Oracle publishes major patch release. Many database and Java patches. Cloud Security in Datacenter Terms. Google embraces HTTPS. Social Security kept silent about private data breach. We missed this last week. APT – The Plain Hard Truth. RSA blames breach on two hacker clans working for China. I didn’t get to see the talk, and so am still slightly skeptical, but expect more info to come out at RSA this year. Blog Comment of the Week Remember, for every comment selected, Securosis makes a $25 donation to Hackers for Charity. This week’s best comment goes to Patrick, in response to Database Security Market Sizing and Guesstimation. This post raises an interesting issue for me – And that is, what is the purpose of measurement and estimation? Of anything, really – a market, an effect, a potential risk or loss magnitude? In my mind, it’s a matter of accuracy vs precision, bounded by the contextual requirements of how much reduction in uncertainty is required by the subject/decision at hand. Single point estimates, like the one referenced above – are usually not as informative as we might wish. A range, or even an estimated probability distribution, is much more useful, and not that hard to do quickly. How big is the database security market? I don’t know – but that doesn’t mean I couldn’t come up with something useful if I needed to make a decision. The key here is useful, not precise – just about measurement carries some uncertainty. Share:

Share:
Read Post

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.