Securosis

Research

Incite 1/28/2015: Shedding Your Skin

You are constantly changing. We all are. You live, you learn, you adapt, you change. It seems that if you pay attention, every 7-9 years or so you realize you hardly recognize the person looking back at you from the mirror. Sometimes the changes are very positive. Other times a cycle is not as favorable. That’s part of the experience. Yet many people don’t think anything changes. They expect the same person year after year. I am a case in point. I have owned my anger issues from growing up and my early adulthood. They resulted in a number of failed jobs and relationships. It wasn’t until I had to face the reality that my kids would grow up in fear of me that I decided to change. It wasn’t easy, but I have been working at it diligently for the past 8 years, and at this point I really don’t get angry very often. But lots of folks still see my grumpy persona, even though I’m not grumpy. For example I was briefing a new company a few weeks ago. We went through their pitch, and I provided some feedback. Some of it was hard for them to hear because their story needed a lot of work. At some point during the discussion, the CEO said, “You’re not so mean.” Uh, what? It turns out the PR handlers had prepared them for some kind of troll under the bridge waiting to chew their heads off. At one point I probably was that troll. I would say inflammatory things and be disagreeable because I didn’t understand my own anger. Belittling others made me feel better. I was not about helping the other person, I was about my own issues. I convinced myself that being a douche was a better way to get my message across. That approach was definitely more memorable, but not in a positive way. So as I changed my approach to business changed as well. Most folks appreciate the kinder Incite I provide. Others miss crankypants, but that’s probably because they are pretty cranky themselves and they wanted someone to commiserate over their miserable existence. What’s funny is that when I meet new people, they have no idea about my old curmudgeon persona. So they are very surprised when someone tells a story about me being a prick back in the day. That kind of story is inconsistent with what they see. Some folks would get offended by hearing those stories, but I like them. It just underscores how years of work have yielded results. Some folks have a hard time letting go of who they thought you were, even as you change. You shed your skin and took a different shape, but all they can see is the old persona. But when you don’t want to wear that persona anymore, those folks tend to move out of your life. They need to go because don’t support your growth. They hold on to the old. But don’t fret. New people come in. Ones who aren’t bound by who you used to be – who can appreciate who you are now. And those are the kinds of folks you should be spending time with. –Mike Photo credit: “Snake Skin” originally uploaded by James Lee The fine folks at the RSA Conference posted the talk Jennifer Minella and I did on mindfulness at the 2014 conference. You can check it out on YouTube. Take an hour and check it out. Your emails, alerts and Twitter timeline will be there when you get back. Securosis Firestarter Have you checked out our new video podcast? Rich, Adrian, and Mike get into a Google Hangout and.. hang out. We talk a bit about security as well. We try to keep these to 15 minutes or less, and usually fail. January 26 – 2015 Trends January 15 – Toddler December 18 – Predicting the Past November 25 – Numbness October 27 – It’s All in the Cloud October 6 – Hulk Bash September 16 – Apple Pay August 18 – You Can’t Handle the Gartner July 22 – Hacker Summer Camp July 14 – China and Career Advancement June 30 – G Who Shall Not Be Named Heavy Research We are back at work on a variety of blog series, so here is a list of the research currently underway. Remember you can get our Heavy Feed via RSS, with our content in all its unabridged glory. And you can get all our research papers too. Applied Threat Intelligence Use Case 2: Incident Response/Management Use Case 1: Security Monitoring Defining TI Network Security Gateway Evolution Introduction Security and Privacy on the Encrypted Network Selection Criteria and Deployment Use Cases The Future is Encrypted Newly Published Papers Monitoring the Hybrid Cloud Best Practices for AWS Security Securing Enterprise Applications Secure Agile Development Trends in Data Centric Security Leveraging Threat Intelligence in Incident Response/Management The Security Pro’s Guide to Cloud File Storage and Collaboration The 2015 Endpoint and Mobile Security Buyer’s Guide Advanced Endpoint and Server Protection The Future of Security Incite 4 U Click. Click. Boom! I did an interview last week where I said the greatest security risk of the Internet of Things is letting it distract you from all of the other more immediate security risks you face. But the only reason that is even remotely accurate is because I don’t include industrial control systems, multifunction printers, or other more traditional ‘things’ in the IoT. But if you do count everything connected to the Internet, some real problems pop up. Take the fuel gauge vulnerability just released by H D Moore/Rapid 7. Scan the Internet, find hundreds of vulnerable gas stations, all of which could cause real-world kinetic-style problems. The answer always comes back to security basics: know the risk, compartmentalize, update devices, etc. Some manufacturers are responsible, others not so much, and as a security pro it is worth factoring this reality into your risk profile. You know, like, “lightbulb risk:

Share:
Read Post

Totally Transparent Research is the embodiment of how we work at Securosis. It’s our core operating philosophy, our research policy, and a specific process. We initially developed it to help maintain objectivity while producing licensed research, but its benefits extend to all aspects of our business.

Going beyond Open Source Research, and a far cry from the traditional syndicated research model, we think it’s the best way to produce independent, objective, quality research.

Here’s how it works:

  • Content is developed ‘live’ on the blog. Primary research is generally released in pieces, as a series of posts, so we can digest and integrate feedback, making the end results much stronger than traditional “ivory tower” research.
  • Comments are enabled for posts. All comments are kept except for spam, personal insults of a clearly inflammatory nature, and completely off-topic content that distracts from the discussion. We welcome comments critical of the work, even if somewhat insulting to the authors. Really.
  • Anyone can comment, and no registration is required. Vendors or consultants with a relevant product or offering must properly identify themselves. While their comments won’t be deleted, the writer/moderator will “call out”, identify, and possibly ridicule vendors who fail to do so.
  • Vendors considering licensing the content are welcome to provide feedback, but it must be posted in the comments - just like everyone else. There is no back channel influence on the research findings or posts.
    Analysts must reply to comments and defend the research position, or agree to modify the content.
  • At the end of the post series, the analyst compiles the posts into a paper, presentation, or other delivery vehicle. Public comments/input factors into the research, where appropriate.
  • If the research is distributed as a paper, significant commenters/contributors are acknowledged in the opening of the report. If they did not post their real names, handles used for comments are listed. Commenters do not retain any rights to the report, but their contributions will be recognized.
  • All primary research will be released under a Creative Commons license. The current license is Non-Commercial, Attribution. The analyst, at their discretion, may add a Derivative Works or Share Alike condition.
  • Securosis primary research does not discuss specific vendors or specific products/offerings, unless used to provide context, contrast or to make a point (which is very very rare).
    Although quotes from published primary research (and published primary research only) may be used in press releases, said quotes may never mention a specific vendor, even if the vendor is mentioned in the source report. Securosis must approve any quote to appear in any vendor marketing collateral.
  • Final primary research will be posted on the blog with open comments.
  • Research will be updated periodically to reflect market realities, based on the discretion of the primary analyst. Updated research will be dated and given a version number.
    For research that cannot be developed using this model, such as complex principles or models that are unsuited for a series of blog posts, the content will be chunked up and posted at or before release of the paper to solicit public feedback, and provide an open venue for comments and criticisms.
  • In rare cases Securosis may write papers outside of the primary research agenda, but only if the end result can be non-biased and valuable to the user community to supplement industry-wide efforts or advances. A “Radically Transparent Research” process will be followed in developing these papers, where absolutely all materials are public at all stages of development, including communications (email, call notes).
    Only the free primary research released on our site can be licensed. We will not accept licensing fees on research we charge users to access.
  • All licensed research will be clearly labeled with the licensees. No licensed research will be released without indicating the sources of licensing fees. Again, there will be no back channel influence. We’re open and transparent about our revenue sources.

In essence, we develop all of our research out in the open, and not only seek public comments, but keep those comments indefinitely as a record of the research creation process. If you believe we are biased or not doing our homework, you can call us out on it and it will be there in the record. Our philosophy involves cracking open the research process, and using our readers to eliminate bias and enhance the quality of the work.

On the back end, here’s how we handle this approach with licensees:

  • Licensees may propose paper topics. The topic may be accepted if it is consistent with the Securosis research agenda and goals, but only if it can be covered without bias and will be valuable to the end user community.
  • Analysts produce research according to their own research agendas, and may offer licensing under the same objectivity requirements.
  • The potential licensee will be provided an outline of our research positions and the potential research product so they can determine if it is likely to meet their objectives.
  • Once the licensee agrees, development of the primary research content begins, following the Totally Transparent Research process as outlined above. At this point, there is no money exchanged.
  • Upon completion of the paper, the licensee will receive a release candidate to determine whether the final result still meets their needs.
  • If the content does not meet their needs, the licensee is not required to pay, and the research will be released without licensing or with alternate licensees.
  • Licensees may host and reuse the content for the length of the license (typically one year). This includes placing the content behind a registration process, posting on white paper networks, or translation into other languages. The research will always be hosted at Securosis for free without registration.

Here is the language we currently place in our research project agreements:

Content will be created independently of LICENSEE with no obligations for payment. Once content is complete, LICENSEE will have a 3 day review period to determine if the content meets corporate objectives. If the content is unsuitable, LICENSEE will not be obligated for any payment and Securosis is free to distribute the whitepaper without branding or with alternate licensees, and will not complete any associated webcasts for the declining LICENSEE. Content licensing, webcasts and payment are contingent on the content being acceptable to LICENSEE. This maintains objectivity while limiting the risk to LICENSEE. Securosis maintains all rights to the content and to include Securosis branding in addition to any licensee branding.

Even this process itself is open to criticism. If you have questions or comments, you can email us or comment on the blog.