The FTC has issued new rules on data collection for minors:

Now, the list of what counts as “personal information” has been expanded to include geolocation markers, IP addresses, pictures or audio of the child, and persistent cookies that can track users across sites. The rules also now apply to companies that make plug-ins or advertising networks, which often collect information but aren’t thought of as discrete sites that fall under the rules.

I’m pulling my kids from daycare and having them do all my browsing. Then I can sue Google and anyone else who tracks me them.