Vendor Myopia (ven.dor my.o.pi.a) n.
- Inability to perceive competitive objects clearly.
- Abnormality in judgement resulting from drinking one’s own kool-aid.
- Suspect reasoning due to lack of broader perspective or omission of external facts.
- Distant objects may appear blurred due to strong focus on one’s own widget.
- Perception that new color and font define a new market.
Symptoms may also include the sensation of being alone in a crowded space, or feelings of product-induced euphoria.