Vendor Myopia (ven.dor my.o.pi.a) n.

  • Inability to perceive competitive objects clearly.
  • Abnormality in judgement resulting from drinking one’s own kool-aid.
  • Suspect reasoning due to lack of broader perspective or omission of external facts.
  • Distant objects may appear blurred due to strong focus on one’s own widget.
  • Perception that new color and font define a new market.

Symptoms may also include the sensation of being alone in a crowded space, or feelings of product-induced euphoria.

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